Lifa®Updated 4 days ago

Helly Hansen AU – What is LIFA®?

 LIFA® – HELLY HANSEN’S BASELAYER INNOVATION
LIFA® is Helly Hansen’s original, patented moisture management technology, developed over 50 years ago and trusted by professionals, athletes, and outdoor explorers ever since.

Designed to keep you dry, warm, and comfortable, LIFA® baselayers are the foundation for optimal performance in cold weather — whether you’re on the mountain, the water, or the trail.

HOW DOES LIFA® WORK?
The core of LIFA® technology is its unique polypropylene fiber structure, which:

• Pushes moisture away from your skin

• Keeps you dry by transporting sweat to the outer layers

• Offers lightweight insulation without absorbing moisture

Unlike cotton or standard synthetic fabrics that hold moisture, LIFA® actively moves sweat away from the skin, helping regulate body temperature and reduce chill caused by wet clothing.

LIFA® LAYERING SYSTEMS
LIFA® technology is used in various baselayer constructions tailored to activity level and climate:

• LIFA® Active:
  Dual-layer fabric combining LIFA® fibers with technical polyester for added breathability and warmth — ideal for high-output sports in cool to cold weather

• LIFA® Merino:
  A hybrid baselayer combining LIFA®’s moisture management with 100% Merino wool for natural warmth and odour resistance — perfect for alpine conditions and longer wear

• LIFA® Max:
  A thicker, dual-layer baselayer offering maximum insulation for extreme cold. Ideal for static activities or harsh weather conditions.

WHY CHOOSE LIFA®?
✔ Lightweight and breathable
✔ Superior moisture wicking
✔ Quick-drying
✔ Hypoallergenic and itch-free
✔ Works in tandem with Helly Hansen midlayers and outer shells

CARE TIPS FOR LIFA® PRODUCTS
To maintain the performance of your LIFA® garments:

• Machine wash cold with like colours

• Do not use fabric softeners

• Avoid tumble drying, unless the care label says otherwise

• Wash inside out to preserve logos and materials

Always check the care label for specific instructions.

NEED HELP CHOOSING A BASELAYER?
If you’re not sure which LIFA® style is right for your activity or climate, we’re here to help:

📧 [email protected]
📞 (02) 8068 8600 (Mon–Fri, AEST)