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SustainabilityUpdated 4 days ago

BUILT TO LAST. BUILT RESPONSIBLY.
At Helly Hansen, sustainability means building performance gear that lasts — while actively reducing our environmental impact across design, materials, manufacturing, and end-of-life. We are committed to creating products that perform in nature, while protecting it.

Explore the full picture here:
🌱 Helly Hansen Sustainability Hub


PRODUCT DURABILITY = LESS WASTE
We design every product to perform longer and reduce the need for replacement.

  • Built for longevity with durable construction and quality materials

  • We promote repair and reuse to extend the product’s life

  • A timeless design approach reduces overconsumption

  • Learn more: Use Long-Lasting Products


MANUFACTURING WITH CARE
We work with responsible partners to ensure ethical production and environmental compliance.

  • Suppliers must follow our Code of Conduct, covering labour rights, health and safety, and environmental standards

  • Third-party audits, continuous training, and transparent practices are required

  • Learn more: Manufacturing Ethics

📄 Helly Hansen & Musto Code of Conduct (PDF)
📄 Policy on Responsible Business Conduct (PDF)


END-OF-LIFE RESPONSIBILITY
Even the most durable gear eventually reaches its end. When it does:

  • We encourage customers to repair, reuse, or recycle

  • Products should be sent to textile recycling programs where available

  • Learn more: Product End-of-Life


WATER STEWARDSHIP
Our roots are in the ocean — and protecting water is a priority.

  • Reduced water usage in dyeing and textile production

  • We avoid harmful finishes that could impact water systems

  • Learn more: Water Responsibility


ANIMAL WELFARE
We ensure all animal-based materials are sourced humanely.

  • Down is Responsible Down Standard (RDS) certified

  • Wool is sourced from mulesing-free farms

  • Helly Hansen does not use real fur

  • Learn more: Animal Welfare


CHEMICAL MANAGEMENT
We maintain a strict and science-based approach to managing chemicals in our supply chain.


PFAS & DWR TREATMENTS
We’re working to eliminate the use of PFAS chemicals in our water-repellent finishes.

  • Many products now feature PFAS-free DWR treatments

  • Our goal is to phase out all fluorinated chemicals across collections

  • Learn more: PFAS & DWR Policy


SUSTAINABILITY THROUGH COLLABORATION
We know we can’t create change alone. That’s why we collaborate with global leaders in sustainability to drive impact throughout our industry.

Helly Hansen is proud to be a member of and/or actively working with:

  • UN Global Compact – Guiding our ethical business practices and sustainability goals

  • OECD Guidelines for Multinational Enterprises – Informing responsible business conduct

  • The Textile Exchange – Promoting preferred fibres and materials across the industry

  • ZDHC (Zero Discharge of Hazardous Chemicals) – Helping eliminate harmful chemical use

  • Amfori BSCI – Improving social performance in our global supply chain

  • Norwegian Transparency Act – Ensuring openness and responsibility around due diligence

Learn more: Helly Hansen Collaborations


SUSTAINABILITY IN EVERY STITCH
From the factory floor to your front door, sustainability is built into every Helly Hansen product.

Whether you're braving storms or navigating daily life, we're proud to provide gear that’s designed for durability, backed by ethics, and built with the future in mind.


QUESTIONS OR FEEDBACK?
Have a question about our environmental or ethical practices? We’d love to help.

📧 [email protected]
📞 (02) 8068 8600 (Mon–Fri, AEST)

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